To meet the needs of Spanish users, the OUIGO España subsidiary has created a new, more comprehensive offering, OUIGO FULL, with a range of options for maximum flexibility. One of the new options is MoneyBack, or the possibility of requesting a refund on your train ticket.
Key roles
- Redesign the sales mock-ups to include the new OUIGO Full option pack.
- Define the after-sales user journey to request a ticket refund.
- Design mock-ups for the various screens in the customer journey, including mobile and web.
- Update the Design System if necessary.
1. Research and Define
• Kick-Off
• Competitive benchmark to highlight positive UX recommendations
• Personas, Empathy maps and a User Journey
• Explore design system
• Competitive benchmark to highlight positive UX recommendations
• Personas, Empathy maps and a User Journey
• Explore design system
II. Design Mock-ups
- Adding passengers details
- Building a package pricing list page
Incorporation of the OUIGO FULL pack into the after-sales service models.
2 refund options:
- 100% with a voucher
- 80% by credit card
2 refund options:
- 100% with a voucher
- 80% by credit card
Redesign of option pages, categorized by theme and offering the refund option as a dry option.
Before
