OUIGO France is focused on revamping its editorial site to significantly improve SEO performance. This initiative involves creating a mobile-friendly platform that caters to the growing number of users accessing content via smartphones and tablets. By ensuring the site is optimized for mobile devices, OUIGO aims to enhance accessibility and usability, leading to higher engagement and better search engine rankings. Additionally, improving the overall user experience is a key priority, with efforts directed towards faster loading times, intuitive navigation, and streamlined content delivery, all contributing to a more seamless and satisfying user journey.
Key roles
•Redesign all pages :
Blog, Articles, Destinations, OD, Station, Offer, Services and Traffic Info
Blog, Articles, Destinations, OD, Station, Offer, Services and Traffic Info
•Create two new pages: Train in France and Social Networks.
Blog Page Before
The Blog Page
This page is designed to improve the site's Google ranking, addressing the shortcomings of the current version, which failed to promote varied themes or highlight key categories. I've redesigned the website to offer users a wider range of content, generating curiosity and engagement while improving SEO performance. The new design not only improves search engine visibility, but also creates a more dynamic and engaging user experience.
Blog Page Redesigned
Article Page Before
The article page was redesigned to be more visually engaging, while also allowing for the promotion of other blog articles and relevant themes. This enhances user interaction by encouraging further exploration of content and improving overall site navigation.
Article Page Redesigned
Article Mobile Version
Destinations Page Before
The Destinations Hub
The Destinations Hub consolidates all High-Speed and Classic Train destinations, featuring a map that allows users to quickly visualize the regions covered. The destination listings enable users to easily navigate to their chosen location and access the corresponding station page. I organized the destinations by region to streamline the user experience and simplify navigation.
The Origin-Destination Page
The OD pages provide key information on Origins and Destinations, including timetables, travel durations, and prices, while guiding users toward the purchase process. In addition to addressing UX challenges, the goal was to integrate a new, more efficient timetable component to enhance the user experience and streamline the sales flow.
Destination Focus Page
The Destination Focus pages offer key details about specific destinations, including multiple redirections to other areas of the site. The redesign aimed to make the page more engaging by incorporating additional information about the destination, recommending activities, and emphasizing easy access. This approach enhances the appeal and usability of the page, encouraging users to explore further.
The Train in France Page
In anticipation of the 2024 Olympic Games in France, OUIGO aimed to cater to international travelers visiting the country during the summer of 2024. Collaborating with an SEO agency, the company planed to launch a "Train in France" page to showcase the benefits of train travel and promote OUIGO's services. This initiative is designed to attract global users and provide them with valuable information about traveling through France by train.
